TL;DR: How to Find the Best Value CBD
Value = price ÷ total milligrams of CBD. Most retail tinctures cost $0.03–$0.12 per mg of CBD. Anything above ~$0.17/mg is widely graded as pricey; under ~$0.08/mg counts as bargain tier. Simple Tinctures' 10,000mg squeeze-pour concentrate costs $127, which works out to $0.0127 per mg — roughly 60–90% below typical retail — because we sell the concentrate only and skip the carrier oil, bottling labor, and ad budget you'd otherwise pay for.
Why Cost Per Milligram Is the Only Comparison That's Fair
A "$60 bottle" tells you nothing: one $60 bottle may hold 500mg while another holds 5,000mg. Divide price by total CBD mg and every product becomes apples-to-apples:
- $40 ÷ 500mg = $0.080/mg — looks cheap, mid-tier value
- $120 ÷ 1,000mg = $0.120/mg — premium pricing
- $127 ÷ 10,000mg = $0.0127/mg — concentrate-only pricing
Published market guides put the normal range at roughly $0.05–$0.20 per mg, with bargain grades starting under about $0.077/mg. Independent calculators like LeafReport and CBD Oil Users use these same bands.
The Value Table: What $100 Buys You
| Product type | Total CBD | Typical price | Per mg |
|---|---|---|---|
| Boutique premixed tincture | 500mg | $50–$70 | $0.10–$0.14 |
| Mainstream premixed tincture | 3,000mg | $90–$130 | $0.03–$0.043 |
| Budget direct-to-consumer tincture | 5,000mg | $80–$120 | $0.016–$0.024 |
| Simple Tinctures concentrate (you add your own oil) | 10,000mg | $127 | $0.0127 |
| Retail prices are representative MSRP ranges from published comparison guides; verify current prices before buying. Per-mg math shown so you can check it yourself. | |||
Why Our Number Is So Low (Honest Version)
We're not cheaper because we cut quality. We're cheaper because we removed three line items from the bottle:
- Carrier oil. A premixed tincture is mostly MCT or hemp seed oil — an ingredient you can buy at any grocery store for around $8. You pay CBD-extract prices for salad-oil weight.
- Premixing, bottling, and boxing. Glass, droppers, labels, cartons cost roughly the same whether the bottle is weak or strong — those fixed costs land on fewer milligrams in small bottles.
- Customer-acquisition ads. DTC CBD brands routinely spend $80–$120 per order acquiring customers. That spend lives inside the sticker price.
You do the final mixing step yourself: squeeze one measured ounce (10,000mg) into your own bottle, top with your own MCT oil, shake. Same finished tincture, months of it.
How to Verify Any Brand's Value Claim in 30 Seconds
- Find total CBD in mg on the label (not hemp extract, not hemp oil).
- Divide the price by that number.
- Compare against the bands: under $0.077/mg is bargain, $0.077–$0.167 is market, above $0.167 is pricey.
- If a batch certificate of analysis (CoA) is available, redo the division using its measured Total CBD figure.
Related Guides
- Why is CBD so expensive? — the five cost drivers behind retail prices
- CBD cost breakdown — where every dollar of a $200 bottle actually goes
- Cheapest way to buy CBD — ranked options from worst value to best
- DIY tincture guide — how to mix your own in two minutes
The Best-Value CBD on This Page Is Ours
10,000mg squeeze-pour concentrate · $127 · $0.0127/mg
Get My Bottle →Free shipping · Batch CoA included · 18+
One number to remember: 10,000mg for $127 = $0.0127/mg. Compare your brand on our homepage receipt tool.